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The Dermatologist Is In - Olay Professional Pro X - WebMD

May 26, 2010

Executive Summary

Understanding that women turn to their dermatologists for the latest in skincare technology, Olay Pro-X and their agency, MediaVest created a platform that brought expert dermatologist advice directly to the consumer through custom branded videos, forums, blogs and high impact magazine units.

This program, designed to drive awareness and trial of Olay Pro-X, successfully created an on-going 1:1 personalized relationship between consumers, the Olay Professional Alliance, and other leading industry skincare leaders.

Speakers: Dan Hamilton, brand manager - Olay and Devinn Kraut Tafaro, VP, connections associate director - MediaVest

View the video below to find out more.

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