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The Female Factor - Women at NBCU's Purchase Power and Influence Study

June 2, 2010

Executive Summary

Didya know that women make up 85 percent of today's consumer purchases? Insights into this valuable audience has never been more essential for marketers. The Female Factor is a custom study commissioned by women at NBCU, in partnership with GfK Roper, to understand the changing purchase power and influence of women in the marketplace.

Speaker: Janet Gallent, vice president, insights and innovation research - NBC Universal

View the video below and presentation in our "Also See" section at the right to learn more about this study.

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