Direct-to-Consumer
According to LUMA Partners' recent research "D2C Brand LUMAscape," there are currently more than 400 direct-to-consumer (D2C) companies, and this number is only growing. As more brands circumvent traditional stores by selling directly to consumers online, D2C will continue capturing market share while transforming how consumers shop.
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Building an In-House Marketing Technology Stack
Event Recaps September 10, 2019Direct-to-consumer men’s grooming product provider Dollar Shave Club built a marketing technology stack to better glean insights from every consumer interaction.
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DTC Market Delivers New Opportunities for Traditional Brands
B2C September 6, 2019Direct-to-consumer brands put a new and popular spin on delivering products and services — and give traditional brands a run for their money.
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ScottsMiracle-Gro: Creating a Digitally Native Vertical Brand Inside a Traditional CPG Company
Event Recaps June 20, 2019CPG lawn care brand Scotts created a direct-to-consumer subscription box to connect with millennial consumers.
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From Kickstarter to Consumer Product Model
Event Recaps March 20, 2019With the Gravity Blanket and other products, Gravity has developed a method of product development built to understand how consumers’ expectations are evolving — one that is also extremely cost-effective.
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