Marketers Elevating the Hispanic Community

DishLATINO created a video imagining a meeting between two legendary Latino entertainers to demonstrate the contributions of Latinos in television.

Thanks to beer brand Corona, Mexico´s soccer matches were, for the first time, narrated over the radio by natives in their own languages.

To celebrate its 60th anniversary and pay homage to the Hispanic customers who have made the brand’s success possible, Sedano’s produced a special edition of its Neustra Sazón magazine, complete with food and drink recipes meant to honor Hispanic heritage.

Google’s "Para Todo lo que Eres” campaign sought to more deeply engage bilingual Hispanics, who were less aware of the Google Pixel smartphone than other demographics, by showing them how some of the new features of the Pixel 6 could help them overcome language barriers and skin color-related discrimination.

As the brand that exists to give everybody healthy skin, Vaseline approached the lack of diversity in dermatological imagery not just as a user experience problem, but as an equity issue. The brand set out to raise awareness of the racially biased systems that impact algorithmic search, provide proper representation and access to equal care, and most of all, help Black and Hispanic people be seen.

Beer brand Estrella Jalisco used social media content to build brand awareness and change the negative stereotypes found online about Mexican people and their culture.

Goya Foods strove to position itself as an ally to Hispanic parents raising bicultural children in America.

DishLATINO was looking for a new way to connect with its core target of unacculturated immigrant generation Hispanics. The "Sigue Haciéndola" campaign celebrates Latino immigrants, their work ethic, their goals, their journeys, and their successes.