About two-thirds of U.S. CMOs say the role of marketers has grown and taken on more importance in the last year.* And it's no surprise. B2B marketing continues to accelerate at a rapid rate, mirroring the infinity loop that maps out evolving digital demands and the journey of buyers and customers. But keeping up with those changes is always a challenge.

Guided by the ANA Growth Agenda, the Masters of B2B Marketing Conference covers the latest ideas, insights, and inspiration in marketing – from awareness and leads to conversion and retention, and more. Join hundreds of client-side marketer leaders, practitioners, and experts as we all gather to celebrate, network, and learn how this community is transforming, advancing, and shaping what B2B marketing success looks like today.

The ANA Masters of B2B Marketing Conference is the only event that creates experiences and content that helps attendees become more effective marketers and build stronger brands.

*eMarketer, The B2B CMO and Leadership Balancing Act, August 2022

Join the conversation at #ANAB2B

“It is not a time for the timid. As B2B marketers, we need to be bold, courageous, and creative.”

- Bob Liodice, ANA CEO

For those registered to attend the conference, the ANA has negotiated a special room rate of $259 per night at the host venue, Rosen Shingle Creek, an independent, full service, luxury hotel. Hotel guestrooms offer luxurious first-class settings wrapped in Spanish revival architecture, with most offering stunning views of the manicured fairways and greens of Shingle Creek Gold Course, the picturesque creek lined by magnificent cyrpress trees, and lush natural vegetation. 

Please note: The host hotel Rosen Shingle Creek is SOLD OUT from June 5 through June 7. It is possible that rooms may open up prior to the conference. If you are still interested in booking at the hotel, you can contact the Rosen Shingle Creek reservations team toll-free at 1-866-996-6338 or via email at reservations@rosenshinglecreek.com to be placed on the waitlist. 

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

• Make connections with significant people you would not have met otherwise
• Expand your professional network
• Create business opportunities with other event-goers

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.

Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)