
Thank You
Thank you to our speakers, sponsors, hosts, and everyone who attended the 2023 ANA Masters of B2B Marketing Conference!
Videos and Presentations
All available conference presentations and videos can be viewed and accessed through the Agenda.
Save the Date
For the 2024 ANA Masters of B2B Marketing Conference, June 12 – 14, 2024 in Naples, Fla.!
Go Further
Stay informed on the latest news and trends in B2B, B2C, social impact, and the wider marketing industry with ANA magazine.
About the Conference
June 5 – 7, 2023 | Orlando, Fla. and Virtual
Driving Business, Driving Brand, Driving Growth
About two-thirds of U.S. CMOs say the role of marketers has grown and taken on more importance in the last year.* And it's no surprise. B2B marketing continues to accelerate at a rapid rate, mirroring the infinity loop that maps out evolving digital demands and the journey of buyers and customers. But keeping up with those changes is always a challenge.
Guided by the ANA Growth Agenda, the Masters of B2B Marketing Conference covers the latest ideas, insights, and inspiration in marketing – from awareness and leads to conversion and retention, and more. Join hundreds of client-side marketer leaders, practitioners, and experts as we all gather to celebrate, network, and learn how this community is transforming, advancing, and shaping what B2B marketing success looks like today.
The ANA Masters of B2B Marketing Conference is the only event that creates experiences and content that helps attendees become more effective marketers and build stronger brands.
*eMarketer, The B2B CMO and Leadership Balancing Act, August 2022
Join the conversation at #ANAB2B
The 2023 ANA Masters of B2B Marketing Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Gregory Boosin, Executive Vice President, Global B2B & Product Marketing, Mastercard
- Peter Fader, Professor of Marketing, The Wharton School, University of Pennsylvania
- Richard Sanderson, Marketing, Sales & Communications Officer Practice Leader, Spencer Stuart
Hosts and Speakers

Vincent Bahk
Head of Brand, Digital, and Experiential Marketing
FIS

Tusar Barik
Director, Agency & Partner Marketing

Bruce Biegel
Senior Managing Partner
The Winterberry Group

David Blackburn
Head of Digital Marketing
ProShares

Linda Boff
Chief Marketing Officer
GE

Gregory Boosin
Executive Vice President, Global B2B & Product Marketing
Mastercard

Ann Boza-Lobo
Vice President of Brand, Content and Experience Marketing
Kyndryl

Linda Brunner
Senior Vice President, Head of IT Digital Customer Experience
Siemens Healthineers

Nancy Casey
Global Head, Cross Industries; Strategic Clients Group
Oracle

Dominic Chu
Senior Markets Correspondent
CNBC

Toni Clayton-Hine
Chief Marketing Officer, Americas
Ernst & Young LLP

Thomas Clendenin
Senior Vice President, Marketing
CNBC

Lou Cohen
Director, Digital Marketing and Demand Generation Leader, EY
Adjunct Professor, Baruch College, CUNY, Yeshiva University

Latané Conant
CMO
6Sense

Sonia David
Vice President, Business Marketing Practice
ANA

Peter Fader
Professor of Marketing
The Wharton School, University of Pennsylvania

John Follett
Co-Founder, CXO & Head of Research
Demand Metric

Ann Marie Gothard
VP, Global Corporate Media Relations
Henry Schein

Scott Horst
Vice President of Marketing, Content & Storytelling
Lumen

Nghia Karoll
Senior Director, Demand Generation
ServiceNow

Marc Keating
Chief Innovation Officer
Stein IAS

Mike Kelleher
SVP, Sales & Marketing
Marketbridge

Joe Kingsbury
U.S. Managing Director
Edelman Business Marketing

Dan La Russo
MD, Group Director, West
Ogilvy

Bob Liodice
Chief Executive Officer
ANA

Jeff Lowe
Chief Commercial Officer
SMART Technologies

Mike Marcellin
CMO
Juniper Networks

Kim McNeil-Downs
Managing Director, US Marketing Excellence Leader
Deloitte (2021 B2 Award Winner)

Audrey Melofchik
CEO, North America
Wunderman Thompson

Eric Newell
VP, Performance Marketing
Anteriad

Therese Parkes
Director of Technology B2B

Lisha Perez
Partnership Lead, The B2B Institute

Erik Petersen
Senior Director, Brand and Advertising
Workday

Matt Powell
VP & Executive Director
B2B International, A Merkle Company

Kati Quigley
Vice President of Product Marketing
Smartsheet

Rob Sanchez
Chief Executive Officer
Anteriad

Richard Sanderson
Marketing, Sales & Communications Officer Practice Leader
Spencer Stuart

Malinda Sandman
Senior Director of Global Marketing
Mailchimp

Latha Sarathy
Chief Research Officer
ANA

Nikita Shetty
VP, Integrated Marketing

Bill Tucker
CEO, Aquila
Group EVP, ANA

Bill Zengel
Senior Vice President, Business Marketing Practice
ANA
“It is not a time for the timid. As B2B marketers, we need to be bold, courageous, and creative.”
- Bob Liodice, ANA CEO