About  |  Speakers  |  Agenda  |  Venue  |  Virtual Platform  |  Sponsors  |  Pricing  |  Register

About  |  Speakers  |  Agenda  |  Venue  |  Virtual Platform  |  Sponsors  |  Pricing

About the Conference

June 5 – 7, 2023 | Orlando, Fla. and Virtual




Driving Business, Driving Brand, Driving Growth

About two-thirds of U.S. CMOs say the role of marketers has grown and taken on more importance in the last year.* And it's no surprise. B2B marketing continues to accelerate at a rapid rate, mirroring the infinity loop that maps out evolving digital demands and the journey of buyers and customers. But keeping up with those changes is always a challenge.

Guided by the ANA Growth Agenda, the Masters of B2B Marketing Conference covers the latest ideas, insights, and inspiration in marketing – from awareness and leads to conversion and retention, and more. Join hundreds of client-side marketer leaders, practitioners, and experts as we all gather to celebrate, network, and learn how this community is transforming, advancing, and shaping what B2B marketing success looks like today.

The ANA Masters of B2B Marketing Conference is the only event that creates experiences and content that helps attendees become more effective marketers and build stronger brands.

*eMarketer, The B2B CMO and Leadership Balancing Act, August 2022


Join the conversation at #ANAB2B


“It is not a time for the timid. As B2B marketers, we need to be bold, courageous, and creative.”

- Bob Liodice, ANA CEO


Register Now

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

Join here virtually on the day of the event

Thank you for registering for the 2023 ANA Masters of B2B Marketing Conference!
To change, cancel, or reinstate your registration, please email registration@ana.net.

The 2022 ANA Masters of B2B Marketing Conference in Two Minutes

Relive the best of last year's conference in this brief overview.

Highlighted speakers include:

  • Milton Hwang, VP of Marketing Operations, HSA Bank, a division of Webster Bank
  • Archie Lyons, Global Creative Director & Sr. Market Professional, Caterpillar
  • Heather Malenshek, Senior Vice President and Chief Marketing Officer, Land O’Lakes, Inc.
  • Amy Protexter, Senior Vice President - North America Marketing, Insight

Hosts and Speakers

Confirmed Speakers
Vincent Bahk

Head of Brand, Digital, and Experiential Marketing


Bruce Biegel

Senior Managing Partner

The Winterberry Group

David Blackburn

Head of Digital Marketing


Linda Boff

Chief Marketing Officer


Gregory Boosin

Executive Vice President, Global B2B & Product Marketing


Jeremy Cochran

President, America

Stein IAS

Lou Cohen

Director, Digital Marketing and Demand Generation Leader, EY

Adjunct Professor, Baruch College, CUNY

Latané Conant



Sonia David

Vice President, Business Marketing


Peter Fader

Professor of Marketing

The Wharton School, University of Pennsylvania

John Follett

Co-Founder, CXO & Head of Research

Demand Metric

Joe Kingsbury

U.S. Managing Director

Edelman Business Marketing

Bob Liodice

Chief Executive Officer


Jeff Lowe


SMART Technologies

Mike Marcellin


Juniper Networks

Victoria Morrissey



Doug Novack

Managing Director, Business and Industrial Markets


Matt Powell

VP & Executive Director

B2B International, A Merkle Company

Rob Sanchez

Chief Executive Officer


Richard Sanderson

Marketing, Sales & Communications Officer Practice Leader

Spencer Stuart

Bill Tucker

Group Executive Vice President


Anne Valentzas

SVP, B2B and Product Marketing


Derek Yueh

Partnership Lead

The B2B Institute

Your Venue

Rosen Shingle Creek | 9939 Universal Boulevard, Orlando, FL 32819

For those registered to attend the conference, the ANA has negotiated a special room rate of $259 per night at the host venue, Rosen Shingle Creek, an independent, full service, luxury hotel. Hotel guestrooms offer luxurious first-class settings wrapped in Spanish revival architecture, with most offering stunning views of the manicured fairways and greens of Shingle Creek Golf Course, the picturesque creek lined by magnificent cypress trees, and lush natural vegetation.

The cut-off date to obtain this discounted rate is Monday, May 15, 2023, after which prevailing rates apply.

Make your room reservation

Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)


Conference Sponsors

Presenting Sponsor

About  |  Speakers  |  Agenda  |  Venue  |  Virtual Platform  |  Sponsors  |  Pricing  |  Register

About  |  Speakers  |  Agenda  |  Venue  |  Virtual Platform  |  Sponsors  |  Pricing