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ANA Magazine
Marketing News
Kids' Online Safety Bill Could Reshape Digital Marketing to Minors
ASK Answers
Case Studies
Smarties Awards
Google Provides Internet Safety Literacy for Seniors
Google's Senior Online Safety platform extended the brand's digital literacy efforts to address the overlooked segment of senior citizens in Vietnam, who faced daily cyber risks without adequate education.
B2 Awards
Cigna Creates a Podcast to Raise Awareness for Employee Health
Cigna Healthcare created a podcast to highlight the importance of employee health for the greater benefit of business health.
B2 Awards
Breaking Through Cybersecurity's Sea of Sameness
Recorded Future's corporate identity program transformed cybersecurity branding conventions through a sophisticated "Deconstructed Intelligence" visual system that breaks through category sameness while embodying the brand’s essential value: helping security teams know what matters and act first.
Event Videos
Industry Insights
Leading Edge
Why 'Made in USA' Claims Deserve Close Attention
Knowledge Partners
Knowledge Partners
Synthetic Personas Are Trending. Here’s Why Real Consumers Still Win
As synthetic personas and AI-generated respondents gain adoption across the research industry, questions about their validity, bias, and strategic usefulness are becoming unavoidable. This article examines three distinct types of synthetic data models — LLM knowledge-based, aggregate correlation-based, and respondent-level survey-trained — and highlights where quality gaps emerge.
Knowledge Partners
Top 10 Updates: 2025 SAG-AFTRA Commercials Contract
DLA Piper’s Stacy Marcus breaks down the top ten updates from the new 2025 SAG-AFTRA Commercials Contract, including digital use, AI, editing rights, and more.
