
About the Conference
February 17-18, 2021 | A Virtual Experience
As marketing’s evolution accelerates, you need to keep up. At the ANA Nonprofit Federation Winter Conference, you’ll hear case studies and success stories from experts and industry leaders that will offer you actionable solutions to the issues and challenges that you face in today’s challenging and dynamic environment.
This conference brings together fundraising and marketing professionals to exchange innovative ideas and collaborate with colleagues to generate creative strategies to help you build and strengthen the relationship with your donors.
ANA Nonprofit Federation Conference Scholarship
Application Deadline: Monday, February 8, 2021
The ANA Nonprofit Federation awards conference scholarships based on contributions from our conference sponsors. Only nonprofits engaged in fundraising with annual revenue of $10M or less qualify. Special consideration will be given to organizations whose missions focus on advocating for/serving diverse and/or underserved communities.
To review terms, eligibility, and apply for a scholarship, please review the form.
Please note: All available conference presentation PDFs can be accessed through the Agenda on the day of the event.
Join the conversation at #ANAnonprofit
Register Under Corporate Package Buy My Corporate Package Now
IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours, and cause delays in joining the conference.
Please note: Only corporate package pricing is available for this conference, allowing you to register your entire company for one price. Once you purchase a package, our system will automatically recognize your domain, allowing for complimentary registrations and an unlimited number of attendees.
If your company has already purchased a corporate package and you would like to register under the corporate package, please click "Register Under Company Pass".
If you have any questions or have issues when registering, please reach out to registration@ana.net.
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Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.
3 Reasons to Register
Learn
Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.
Network
Connect with peers from businesses large and small to expand your personal network and sphere of influence.
Grow
Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.
“The conference highlights important topics that are challenging our industry as well as what is impacting our industry in a positive way.”
- 2020 Conference Attendee

What You Get
- Full participation is applicable for up to 13 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. The continuing education point tracker can be downloaded here.
- Nonprofit executives from leading organizations will share their strategies and tactics to help you navigate today's challenging environment to remain successful.
- The WWE, MOD Pizza, and Sallie Mae will share how nonprofits can build stronger bonds with brands to the benefit of both parties.
- An economic outlook and key trends for organizations and their donors, and what this will mean for the future of giving.
- Find out and celebrate the recipients of the 2021 Rising Leader Award and 2021 Max Hart Nonprofit Achievement Award.
- The opportunity for you, and an unlimited number of your colleagues, to attend for one low price.
Register Under Corporate Package Buy My Corporate Package Now
IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours, and cause delays in joining the conference.
Already Registered
Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

In this two-minute overview of the 2020 ANA D.C. Nonprofit Conference, Alejandra Gerosa, member engagement manager for the ACLU, Gerald Johnson, EVP of health equity and chief diversity officer at the American Heart Association, and Stephanie Filer, director of development for the Animal Rescue League of Iowa, share how they're thinking differently about fundraising and infusing innovation into their strategies.
Hosts and Speakers
Co-Chair:
Amy Bobrick
VP, Strategy
Merkle RMG
Co-Chair:
Luke Franklin
VP, Membership
ASPCA
Co-Chair:
Kate Hollandsworth
VP
Integral, LLC
Nosa Adetiba
Director Member Acquisition
ASPCA
Deb Ashmore
Principal Analytics Consultant
Blackbaud
Karla Baldelli
VP, Donor Engagement
RKD Group
Ken Beaulieu
SVP of Marketing and Communications
ANA
Senny Boone
SVP, Nonprofit Federation, Email Experience Council, and Accountability
ANA
John Brody
Global Head of Sales and Partnerships
WWE
Paul Clolery
VP and Editorial Director
The NonProfit Times
Kelly England
CEO/Founder
Multiply Strategies
Alexandra Garcia
Chief Program Officer
World Central Kitchen
Mekea Harvey
Assistant Director of Marketing
The Greater Boston Food Bank
Evan Johnson
Senior Director, Direct Response and Donor Services
Project Hope
Ali Jones
National Face to Face Fundraising Manager
Oxfam America
Paul Leo
Retention and Strategic Segment Fundraising
International Fellowship of Christians and Jews
Bob Liodice
CEO
ANA
Marne Lopez
Senior Director
Epsilon
Debbie MacDonald
VP of Development
City Rescue Mission
Brian Mittendorf, Ph.D.
Fisher Designated Professor of Accounting
The Ohio State University
Una Osili
Director of Research, Professor of Economics and Philanthropic Studies
Indiana University
Ellie Ovsenik
Director of Digital Marketing and Advertising
Rock & Roll Hall of Fame
John Perell
Director of Strategy and Member Experience
Smithsonian Institution
Kristin Priest
CFRE, VP, Client Strategy,
Pursuant
Kathleen Rogers
President
EARTHDAY.ORG
Melanie Sovern
Senior Marketing Manager, Sustainer Giving
Doctors Without Borders/Médecins Sans Frontières (MSF)
Ambika Subramanyam
SVP, Director of Accounts
Anne Lewis Strategies
Alison Teres
Executive Director, Core Donor Fundraising and Operations
American Red Cross
Josh VanDavier
Director, Integrated Fundraising
Make-A-Wish America
Jaida Vaught
Chief of Marketing and Strategic Partnerships
GirlTrek
Donna Vieira
EVP and Chief Commercial Officer
Sallie Mae
Valerie Vierengel
Account Director
K2D Strategies
John Wilkinson
SVP, Account Management
One & All
Nathaniel Wyeth
Director of Development
Washington National Cathedral
More speakers to be announced.
Related Resources
Center for Brand Purpose
The ANA Center for Brand Purpose provides the education, guidance, and leadership to maximize marketers’ understanding of purposeful marketing and its significance to driving brand growth.
Nonprofit Journal
Published digitally four times per year, the Nonprofit Journal addresses the core challenges of the fundraising community that hinder vital missions and impede growth. Through in-depth articles and case studies, thought-provoking Q and As, actionable best practices, and practical advice, Nonprofit Journal casts a light on how nonprofit organizations are driving fundraising and marketing, advancing ethical standards, aligning with like-minded brands, and elevating the power of purpose in meaningful ways.
ANA Nonprofit Careers
Published every Tuesday at 8:00 a.m. EST, employment listings in ANA Nonprofit Careers are limited to those in or directly supporting the nonprofit sector. ANA member nonprofit organizations post complimentary.
Conference Sponsors






“I was impressed with the session topics. They were on point with what nonprofits are facing.”
– 2020 Attendee
