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Conference Agenda

All sessions listed below are in Eastern Time (ET).

TIME EVENT DETAILS LOCATION
Wednesday, February 17, 2021
10:00am
- 10:20am

COFFEE WITH SIMIOCLOUD: DEATH TO BUCKETS!

Bucket-based segmentation is a relic.  It typically only uses donor transactional data when more valuable data is at hand.  It makes a collective prediction for large groups of consumers, when the ability to make individual predictions is easy.  You need to build your segmentation from the individual up, not the segment down.  Moore's Chief Data Officer Doug Kaczmarek will outline the issues, illustrate the theory, and show you the path forward.

Doug Kaczmarek
Chief Data Officer SimioCloud, a Moore company
View Presentation and Video
10:30am
- 10:37am

OPENING REMARKS

Kate Hollandsworth
Vice President Integral
10:37am
- 10:57am

OPENING PRESENTATION

Bob Liodice
Chief Executive Officer ANA
View Presentation and Video
10:57am
- 11:10am
THOUGHT LEADER SESSION 1

DONOR BEHAVIOR IN THE NEXT NORMAL: 8 INSIGHTS FOR 2021 AND BEYOND

As the sun sets on the global COVID-19 crisis (and it will), fundraisers must recognize that some donor habits many have permanently changed. In this quick-hitting session, Eric Johnson from TrueSense will share eight important findings, insights and takeaways from new research to help guide your organization’s fundraising and donor engagement strategies in 2021 and beyond.

Eric Johnson
Senior Vice President, Business Development TrueSense Marketing
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11:10am
- 11:56am
KEYNOTE PRESENTATION

RESTORE OUR EARTH: NAVIGATING A GLOBAL CRISIS THROUGH POSITIVE FORWARD THINKING

EARTHDAY.ORG (EDO) President Kathleen Rogers will give you an in-depth presentation on Earth Day’s rich history and important mission. 2020 affected many organizations and EARTHDAY.ORG was no exception. She will share insights on how EDO remained nimble, adapted their programming, and celebrated the 50th anniversary of Earth Day amid a global pandemic. Kathleen will discuss how the organization is utilizing a positive mindset and creativity to guide their work in 2021 and beyond.

Kathleen Rogers
President EARTHDAY.ORG
View Event Recap and Video
11:56am
- 12:42pm

IT’S NOT YOU, IT’S COVID: WHAT EVERY ORG CAN LEARN FROM 2020

At the risk of overuse, 2020 was an unprecedented year for fundraising. But for which organizations, and how? Join a panel of fundraisers from the American Red Cross, Make-A-Wish Foundation, and Greater Boston Food Bank for comparison of how nonprofits adjusted their approach during the pandemic, and how you can apply what they learned to future emergency fundraising efforts of your own. They'll share approaches, results, and lessons learned including acting on opportunities, finding your own relevant story, and engaging your donors in a compelling way when your mission isn't core to the event.

Alison Teres
Executive Director, Core Donor Fundraising & Operations American Red Cross
Mekea Harvey
Assistant Director of Marketing The Greater Boston Food Bank
Josh VanDavier
Director, Integrated Fundraising Make-A-Wish America
Josh Gold
VP, Client Strategy & Success One & All
View Presentation and Video
12:42pm
- 1:01pm
THOUGHT LEADER SESSION 2

SYMBIOTIC RELATIONSHIPS IN THE FUNDRAISING ECOSYSTEM: UNLIKELY PARTNERSHIPS

We know the importance of donor relationships and how they can impact a fundraising program. But what about the other relationships in your fundraising ecosystem? These other (symbiotic) relationships are just as important as your relationship with donors—they are driving forces of evolution and innovation. This mini-session highlights ways to nonprofits can identify these partnerships to the benefit of their fundraising efforts and their donors.

Amy Bobrick
Vice President, Strategy Merkle RMG
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1:01pm
- 1:11pm

BREAK

1:11pm
- 1:24pm

ANA NONPROFIT AWARDS AND RECOGNITION

Join us as we recognize our outstanding Corporate Partners and celebrate the 2021 Rising Leader Award recipient Summer Gill and 2021 Max Hart Nonprofit Achievement Award recipient Angie Moore. Learn more about sponsoring the Federation and the ANA NF awards program on our website, https://nonprofitfederation.org/.

Tracey Burgoon
Director, Direct Response DAV
Angie Moore
Chief Individual Fundraising Officer CARE
Summer Gill
Senior Digital Marketing Specialist Texas Children’s Hospital
View Presentation and Video
1:24pm
- 2:06pm

EXPANDING AUTHENTICALLY INTO DIVERSE AUDIENCES

In progressive philanthropy, we work with and for diverse constituencies, and it's critical to speak to these groups of supporters - not at them. By amplifying their voices and describing their experiences through a variety of authentic content types, you can create more inclusive, genuine connections to your mission.

In this session, you'll hear from GirlTrek and Anne Lewis Strategies about how they've implemented these imperatives enroute to quadrupling the organization's audience of Black women dedicated to self-care and daily walking in less than a year. From developing community-centered creative to sharing it with sophisticated targeting and innovative, collaborative user experiences, these experts will help illuminate the keys to executing strategies consistent with both an organization's values and those of its supporters.

Jaida Vaught
Chief of Marketing & Strategic Partnerships GirlTrek
Ambika Subramanyam
Senior Vice President, Director of Accounts Anne Lewis Strategies
Eden Ashebir
Associate Vice President Anne Lewis Strategies
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2:06pm
- 2:51pm

THE NEW FACE OF FACE-TO-FACE FUNDRAISING

Last year, many international organizations’ F2F programs were and continues to be affected by the COVID pandemic. How are nonprofits adjusting to these new challenges and what are the next steps forward for F2F fundraising? Hear from a panel of nonprofit experts and how each of their organizations are evolving and adapting their F2F strategies for the future.

Melanie Sovern
Senior Marketing Manager, Sustainer Giving Doctors Without Borders/Médecins Sans Frontières (MSF)
Kelly England
CEO/Founder Multiply Strategies
Ali Jones
National Face to Face Fundraising Manager Oxfam America
View Event Recap and Related Materials
2:51pm
- 3:01pm

BREAK

3:01pm
- 3:17pm
THOUGHT LEADER SESSION 3

AUDIENCE FIRST: RECALIBRATING YOUR FUNDRAISING PROGRAM TO MEET THE MOMENT

During this insightful 15-minute session, Elizabeth Nielsen, SVP of Digital & Direct Marketing at Feeding America, and Linda Williams, Chief Strategy Officer at THD, will describe what it takes to transform your fundraising program with an audience-first strategy.  The speakers will highlight the importance of audience research, cohesive data strategy, integrated media planning, and technology infrastructure, all in the context of a shared vision and goals.  Could there be a better example than the lived experiences of Feeding America’s team over the past year?

Linda Williams
Chief Strategy Officer Thompson Habib Denison (THD)
Elizabeth Nielsen
SVP of Digital & Direct Marketing Feeding America
View Presentation and Video
3:17pm
- 4:03pm

VIRTUAL EVENTS: BUILDING A HYBRID EVENT MODEL

History has taught us that necessity is the mother of all invention. In 2020, the loss of events and face-to-face canvassing led nonprofit organizations to move online to virtual events. Now, this new event model is here to stay in a hybrid form of in-person and digital events.

Debbie MacDonald
Director of Development City Rescue Mission
Karla Baldelli
VP, Donor Engagement RKD Group
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4:03pm
- 4:49pm
KEYNOTE PANEL

HOW BRANDS BUILD ENDURING RELATIONSHIPS WITH NONPROFITS

Brands are embracing purpose more than ever before, and it’s often reflected through close collaborations with nonprofit organizations and other partners. By committing to social causes they care deeply, purpose-driven brands are driving positive change in the world, bolstering their own community programs, and elevating the missions of nonprofit partners. In this session, Ken Beaulieu, director of the ANA Center for Brand Purpose and host of the Beyond Profit podcast, gets the inside scoop from a panel of business leaders about how nonprofits can identify likeminded brands with which to partner, how to effectively engage with brands in a mutually beneficial way, and the secrets to building a fruitful, long-lasting relationship.

Donna Vieira
EVP and Chief Commercial Officer Sallie Mae
Ken Beaulieu
Senior Vice President, Marketing & Communications ANA
Mary Douglas
Director, Community Engagement MOD Pizza
Mary Ellen Curran
Senior Vice President, Community Relations WWE
View Event Recap and Related Materials
4:49pm
- 4:54pm

CLOSING REMARKS

Kate Hollandsworth
Vice President Integral
Thursday, February 18, 2021
10:00am
- 10:21am

COFFEE WITH WILAND: COFFEE WITH A DOUBLE SHOT OF DIGITAL: LESSONS AND LEARNINGS FROM 2020

It’s no secret that 2020 was a roller coaster for nonprofit organizations—one filled with surprising highs and challenging lows. One key takeaway is that stepping up digital fundraising will be a crucial strategy for nonprofits as online giving grows in prominence and impact. Join Wiland as we chat with fundraising leaders about how they used digital fundraising in 2020 and how their learnings are poised to inform their strategies in 2021 and beyond.

Dave Strauss
Director, Global Membership The Nature Conservancy
Jane Shepard
Director, Digital Marketing Alzheimer’s Association
Roger Hiyama
Executive Vice President, Solutions & Innovation Wiland
Jennifer Ingram
Senior Vice President, Nonprofit Digital Wiland
View Video
10:30am
- 10:35am

OPENING REMARKS

Luke Franklin
Vice President, Membership ASPCA
10:35am
- 11:21am

KEY ECONOMIC TRENDS SHAPING THE FUTURE OF GIVING

As the political landscape changes post-election and the impact of the COVID-19 pandemic continues across the nation, the overall economy has been battered. For organizations, it is important to be aware of key economic factors that will impact your donors and supporters as a result. Join us for this overview to learn about the economic outlook and key trends for organizations and their donors, and what this will mean for the future of giving.

Senny Boone
SVP, Nonprofit Federation, Email Experience Council and Accountability ANA
Paul Clolery
Vice President & Editorial Director The NonProfit Times
Brian Mittendorf, Ph.D.
Fisher Designated Professor of Accounting The Ohio State University
Una Osili
Associate Dean for Research and International Programs IU Lilly Family School of Philanthropy
View Event Recap and Related Materials
11:21am
- 11:32am
THOUGHT LEADER SESSION 4

UNMASKING THE IMPLICATIONS OF PANDEMIC FUNDRAISING CREATIVE

The Giving Sciences team has been researching the dynamics of the pandemic on giving. Along the way, an important question arose: now that masks are ubiquitous, should creative feature individuals in masks? How can charitable organizations navigate this politically-divisive topic authentically without potentially alienating large groups of supporters? This mini-session will cover the results based on an online survey during the fall of 1,200 U.S. human services donors.

Lori Collins
SVP, Giving Sciences One & All
View Event Recap and Related Materials
11:32am
- 12:18pm
KEYNOTE PRESENTATION

USING THE POWER OF FOOD TO HEAL COMMUNITIES AND STRENGTHEN ECONOMIES: WORLD CENTRAL KITCHEN'S RESILIENCE PROGRAMS

After WCK has led a food relief activation and the emergency is over, we sometimes make long-term commitments of support in places where we feel we can successfully address chronic food system challenges with our unique blend of talents and resources. Through locally led approaches, our food resilience programs advance human and environmental health, offer access to professional culinary training, create jobs, and improve food security for the people we serve. This work began after the devastating 2010 earthquake in Haiti, with the belief that food can be a powerful agent of positive change in distressed communities. Our programs cover a range of areas, including clean cooking, food safety and sanitation, culinary education, and building resilient food systems.

Alexandra Garcia
Chief Program Officer World Central Kitchen
View Event Recap and Related Materials
12:18pm
- 1:05pm

INSPIRATION + IMAGINATION = GENEROSITY IN 2020

Dramatic changes in this past year has forced organizations to re-focus and re-imagine the ways they fundraise and communicate.  Learn how the Smithsonian Institution not only met but exceeded revenue goals and expectations from their members by remaining agile during a difficult time. Additionally, we’ll walk through examples of great donor-centered experiences that inspired us and discuss the responsibility that our industry has in creating a culture of generosity.  

John Perell
Director of Strategy and Member Experience Smithsonian Institution
Adrian White Slagle
Creator of Connections Full Hearts
View Event Recap and Related Materials
1:05pm
- 1:26pm
THOUGHT LEADER SESSION 5

THE SIX ESSENTIALS OF RAPIDLY GROWING NONPROFITS

This session is for everyone who serves by working in a nonprofit organization. For nearly 40 years, Douglas Shaw has observed nonprofit organizations through the lens of both employee and consultant. In that time he has seen and served charitable causes of all kinds as they have sought to grow and identified six traits that all rapidly growing nonprofits share. We hope that this session will help provide you with a greater sense of direction as you navigate your organizations path to growth

Douglas Shaw
Chairman & CEO Douglas Shaw & Associates
View Event Recap and Related Materials
1:26pm
- 1:36pm

BREAK

1:36pm
- 2:22pm

COVID DID WHAT?! HOW THE MARKET REALLY PERFORMED IN 2020

It would be an understatement to say 2020 was an odd year—from the global health crisis to the Presidential Election, nothing about it was in the realm of normal. As fundraisers and marketers, we want to understand the impact of these events on donor behavior. What changed? How did it change? Did we learn anything? Through their own lenses, our panel of industry experts dissects industry performance for the mail, digital, and commercial.

Deb Ashmore
Principal Analytics Consultant Blackbaud
Katie Valvo
Sr. Director, Market Strategy & Planning Epsilon
Amy Bobrick
Vice President, Strategy Merkle RMG
View Event Recap and Related Materials
2:22pm
- 3:07pm

DISASTER DONORS OR HERE TO STAY?

The panel will share their experience riding the wave of extraordinary donor growth in 2020 and what happened after. Were these new and lapsed reactivated donors like emergency donors of the past or are they in it for the long haul? The panel will share insights on how strategies and investment shifted to accommodate the unexpected file growth.

Kate Hollandsworth
Vice President Integral
Evan Johnson
Sr Director, Direct Response & Donor Services Project Hope
Paul Leo
Director, Retention and Strategic Fundraising International Fellowship of Christians and Jews
View Presentation and Video
3:07pm
- 3:17pm

BREAK

3:17pm
- 4:04pm

ADAPTING YOUR CASE FOR SUPPORT & MAJOR GIFT VISITS

In this session, we'll discuss the art and science of the virtual visit. The art discusses the heightened importance of understanding (and fully leveraging) powerful questions to identify their case for support vs. sharing the case for support. The science portion discusses how to leverage technology such as relationship mapping, connections, and affinity to create a more thoughtful and strategic visit.

In a land of virtual visits, major gift officers have to become even more strategic (and creative) when it comes to forging meaningful relationships.

Nathaniel Wyeth
Director of Development Washington National Cathedral
Kristin Priest
CFRE, VP, Client Strategy, Pursuant
View Event Recap and Related Materials
4:04pm
- 4:50pm

SPEED TO SECOND GIFT – THE METRIC THAT WILL MAKE YOUR RETENTION SOAR!

Did you know that donors who make a second gift within the first 90 days have a lifetime value that is 10x that of a donor who only makes a single gift to your org?

In this session, we're going to show you how to acquire and inspire these SUPERFANS -- loyal donors who will support your org for years to come.

This takes more than just a timely acknowledgement or attractive welcome series. In this session, we'll start by rethinking acquisition strategy and then use nuanced messaging (across channels!) to build a foundational relationship with donors who will become lifetime supporters of your organization.

Nosa Adetiba
Director Member Acquisition ASPCA
Marne Lopez
Senior Director Epsilon
Valerie Vierengel
Account Director K2D Strategies
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4:50pm
- 5:30pm

CLOSING REMARKS: THAT'S A WRAP: HIGHLIGHTS OF TWO DAYS OF ANA

This fast-paced “after-party” session will cover the key moments of the two days of the conference in 40 minutes or less! Hosts Luke Franklin (ASPCA) and Robert Connelly (Integral) will highlight takeaways from the multitude of sessions as well as notable discussions that arose over the conference. Pulling the very best from across the presentations, think of this as your cliff notes version of events! It will be a fun way to close out the two days and will arm you with the new strategies, ideas and approaches you need to elevate your fundraising in 2021 and beyond!

Luke Franklin
Vice President, Membership ASPCA
Robert Connelly
Vice President Integral
View Video

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