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Case Studies


Smarties Awards

adidas’ "Running While Black" Docuseries Shows What True Commitment to Positive Change Looks Like

2 months ago

In the wake of Ahmaud Arbery’s heinous murder, adidas created a three-part docuseries meant to shine a light on dangers and discrimination Black individuals face while performing simple activities like running.

Smarties Awards

Algida Creates an AI-Driven Platform to Paint Happiness for the Turkish People

2 months ago

Unilever brand Algida used generative AI to render images of happiness for Turkish people, months after the country suffered a debilitating earthquake.

Smarties Awards

Amazon Gave Turkish Buyers the Deals They Most Wanted

2 months ago

To promote Prime Day in Turkey, Amazon solicited input from users to create the deals in which they would be most interested.

Knowledge Partners


Knowledge Partners

Jobs-To-Be-Done: Satisfying Your Customers’ Highest Needs

by Daryl Travis, 2 weeks ago

The “jobs-to-be-done” framework for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the framework is and how marketers can use it to better understand what motivates consumers.

Knowledge Partners

Staying Relevant – Adapting Your Organic Social Media Strategy to Algorithm Changes by Inspira Marketing

by Greer Hardy, 1 month ago

Inspira Marketing shares five strategies marketers can leverage to navigate the ever-evolving shifts in social media algorithms, connect with social media users, and enhance their visibility on social media platforms.