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ANA Magazine
Trends and Technology
Marketers Navigate Twists and Turns of New Media Landscape
ASK Answers
Case Studies
Multicultural and Inclusive Marketing Awards
How Unilever and Walgreens Made Multicultural Boomers Feel Seen
UNTOLD BEAUTY Year Three set out to make multicultural Boomers feel seen in Walgreens’ beauty aisles, driving emotional connection, brand affinity, and incremental sales through intergenerational storytelling and omnichannel activation.
Multicultural and Inclusive Marketing Awards
Reality TV Meets Horror: How Warner Bros. Turned Surveillance Fears into Box Office Success
When Warner Bros. needed to drive Hispanic audiences to their thriller The Watchers, NBCUniversal crafted an innovative branded entertainment campaign that merged two worlds obsessed with surveillance. By featuring Ariadna Gutierrez — fresh from being watched 24/7 on Telemundo's reality hit "La Casa de los Famosos" — the campaign created a seamless narrative bridge between reality TV paranoia and cinematic horror, delivering over 10.2 million impressions and exceeding click-through benchmarks by eight times.
Multicultural and Inclusive Marketing Awards
McDonald’s Partners with AAPI Icons to Drive Cultural Conversation and Chicken Sales
McDonald’s launched a culturally resonant campaign to authentically engage Asian American consumers through its new chicken products. By partnering with beloved AAPI celebrities and tapping into food, fandom, and family insights, the campaign drove strong business results via authentic representation.
Event Videos
Industry Insights
Knowledge Partners
Knowledge Partners
How and Why OOH Advertising Influences Real Life
Outfront shares insights from its 2025 Advertising Trends Report, revealing shifting consumer priorities, skepticism toward digital ads, and growing demand for authenticity. The research emphasizes out-of-home’s unmatched trust, engagement, and ROI, positioning it as a vital channel in modern marketing.
Knowledge Partners
Influencer’s Playbook for the Creator Economy
Influencer shares creators’ perspectives for brands to succeed in the creator economy.
Money Slides
Each Generation's Connection to Social Media, by the Numbers
Ad Age shares findings from a survey that Deloitte issued to learn how connected baby boomers, gen X, millennials, and gen Z feel to social media versus TV, and how relevant the channel’s content feels to them, relative to TV.
