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Thank You

Thank you to everyone who attended the 2022 ANA Measurement and Accountability Conference, presented by Meta!


Videos and Presentations

All available conference presentations and videos can be viewed and accessed through the Agenda.


Save the Date

Mark your calendars for the 2023 ANA Measurement & Accountability Conference, August 21-23 at the Swissotel Chicago and virtually!

About the Conference

September 14–16, 2022 | Carlsbad, Calif. and Virtual

Measurement is taking on a starring role in businesses and organizations and with it, the roles of measurement professionals are expanding. The 2022 ANA Measurement and Accountability Conference, presented by Meta, placed measurement center stage, showcasing the benefits of measurement and the value it provides to all the "actors" across an organization.

This conference featured some of the best and brightest measurement, research, and analytics minds in the industry, who shared the techniques they rely on every day to increase performance and drive business growth.

Speakers provided insights and tactics that marketers can integrate directly into their business operations, with presentations hitting a multitude of topics, including:

  • Creative and content measurement
  • Product analytics
  • Experience measurement
  • AI in marketing measurement
  • Brand equity
  • Inclusive measurement

 

Relive the conversation at #ANAMeasurement

Hosts and Speakers

Conference Hosts

Jackson Bazley
Executive Vice President of Data, Analytics, and Measurement
ANA

Greg Pharo
Global Senior Director, Communications and Marketing Effectiveness
The Coca-Cola Company

Bill Tucker
Group Executive Vice President
ANA

Julian Baring

SVP of Business Development

Adform

Jackson Bazley

EVP, Data, Analytics & Measurement

ANA

Dennis Buchheim

VP, BPM Science, Ecosystem, Enablement

Meta

Tim Castree

VP of Global Marketing

Amazon

Sam Deutsch

Global Director, Data, Audience & Measurement

AB InBev

Sarb Dhanjal

Director, Consumer Insights, Analytics & Advocacy

Blue Diamond Growers

Justin Evans

Global Head of Analytics & Insights

Samsung Ads

Devin Fallon

Director, Media Insights & Analytics

VIZIO Ads

Michelle Froah

SVP Global Marketing Strategy & Sciences

MetLife

Marc Guldimann

Co-founder and CEO

Adelaide

Michael Heberle

Global Chief Analytics Officer

Kinesso

Rob Jayson

Executive Vice President, Insights and Analytics

USIM

Helen Katz

Executive Vice President, Research

Publicis Media

Joe Keating

Associate Director, Analytics & Consumer Insight

Hill's Pet

Ivonne Kinser

Vice President of Marketing and Innovation

Avocados From Mexico

Laura Knebusch

Vice President, Consumer Experience

Georgia-Pacific LLC

Clary Leffel

AVP, Integrated Marketing & Operations

CarMax

Bob Liodice

Chief Executive Officer

ANA

Mainak Mazumdar

Chief Data & Research Officer

Nielsen

Ross Mccray

Founder and Chief Executive Officer

VideoAmp

Kristin Moody

Vice President

Analytic Partners

Ken Nelson

Managing Director

Deloitte Consulting

Ken Norcross

Head of Data Licensing and Strategy

VIZIO

Cathrine Oddenino

Measurement Solutions Marketing Manager

Meta

Joseph Pagano

Vice President, Marketing Solutions Consulting

Neustar, a TransUnion Company

Greg Pharo

Global Senior Director, Communications & Marketing Effectiveness

The Coca-Cola Company

John Piccone

Regional President, Americas

Adform

Ron Pinelli, Jr.

SVP, Digital Research and Standards

Media Rating Council

Latha Sarathy

Chief Research Officer

ANA

Manbir Sodhia

VP of Growth Marketing

Oura Ring

Gena Stanglein

Director, Marketing Science

Meta

Cary Tilds

Chief Strategy & Operations Officer

Frameplay

Bill Tucker

Group Executive Vice President

ANA

Duane Varan

CEO

MediaScience

Naveen Vijayaraghavan

Sr. Director, Marketing Insights & Analytics

Chipotle

Tommaso Visentini

Divisional Vice President, Analytics & Insights

Pharmavite

Conference Sponsors

Presenting Sponsor

General Sponsors

About  |  Speakers  |  Agenda  |  Sponsors