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About the Conference

September 14–16, 2022 | Carlsbad, Calif. and Virtual




Measurement is taking on a starring role in businesses and organizations and with it, the roles of measurement professionals are expanding. The 2022 ANA Measurement and Accountability Conference, presented by Meta, places measurement center stage, showcasing the benefits of measurement and the value it provides to all the "actors" across an organization.

This conference will feature some of the best and brightest measurement, research, and analytics minds in the industry, who will share the techniques they rely on every day to increase performance and drive business growth.

Speakers will provide insights and tactics that marketers can integrate directly into their business operations. Presentations will hit on a multitude of topics, including:

  • Creative and content measurement
  • Product analytics
  • Experience measurement
  • AI in marketing measurement
  • Brand equity
  • Inclusive measurement


ANA Client-Side Marketer Members Can Attend for FREE!

Registration is limited: Sign up by August 22 or until sold out.

ANA client-side marketer members are invited to attend the 2022 ANA Measurement & Accountability Conference for free by registering by August 22. Find out more.


Join the conversation at #ANAMeasurement

Register Now   Buy a Corporate Pass

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

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To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

The 2021 ANA Measurement and Accountability Conference in Two Minutes

Relive the best of last year's conference in this brief overview.

Highlighted speakers include:

  • Rande Bynum, CEO, Girl Scouts of Nassau County
  • Meredith Jenks, Senior Brand Manager, PepsiCo Beverages North America
  • Gunnard Johnson, Leads Growth Analytics & Data Science, DoorDash
  • Patrick Mclean, SVP and Chief Marketing Officer, Walgreen Co
  • Kirti Singh, Chief Analytics & Insights Officer, Procter & Gamble
  • Jacqui Stephenson, Global Responsible Marketing Officer, Mars Wrigley

Hosts and Speakers

Conference Hosts

Jackson Bazley
Executive Vice President of Data, Analytics, and Measurement

Greg Pharo
Global Senior Director, Communications and Marketing Effectiveness
The Coca-Cola Company

Bill Tucker
Group Executive Vice President

Jackson Bazley

EVP, Data, Analytics & Measurement


John Buchanan

Chief Marketing Officer


Dennis Buchheim

VP, BPM Science, Ecosystem, Enablement


Sam Deutsch

Global Director, Data, Audience & Measurement

AB InBev

Sarb Dhanjal

Director, Consumer Insights, Analytics & Advocacy

Blue Diamond Growers

Justin Evans

Global Head of Analytics & Insights

Samsung Ads

Michelle Froah

SVP Global Marketing Strategy & Sciences


Marc Guldimann

Co-founder and CEO


Michael Heberle

Global Chief Analytics Officer


Joe Keating

Associate Director, Analytics & Consumer Insight

Hill's Pet

Andrew Kim

Manager, Events Marketing


Ivonne Kinser

Vice President of Marketing and Innovation

Avocados From Mexico

Laura Knebusch

Vice President, Consumer Experience

Georgia-Pacific LLC

Clary Leffel

AVP, Integrated Marketing & Operations


Bob Liodice

Chief Executive Officer


Mainak Mazumdar

Chief Data & Research Officer


Ross Mccray

Founder and Chief Executive Officer


Kristin Moody

Vice President

Analytic Partners

Ken Nelson

Managing Director

Deloitte Consulting

Joseph Pagano

Vice President, Marketing Solutions Consulting

Neustar, a TransUnion Company

Melissa Paris

Senior Director of Sales Research


Greg Pharo

Global Senior Director, Communications & Marketing Effectiveness

The Coca-Cola Company

Ron Pinelli, Jr.

SVP, Digital Research and Standards

Media Rating Council

Carlos Santiago



Latha Sarathy

Chief Research Officer


Manbir Sodhia

VP of Growth Marketing

Oura Ring

Gena Stanglein

Director, Marketing Science


Cary Tilds

Chief Strategy & Operations Officer


Bill Tucker

Group Executive Vice President


Duane Varan



Naveen Vijayaraghavan

Head of Marketing Analytics & Consumer Insights


Tommaso Visentit

Head of Analytics & Insights


Conference Venue

Your In-Person Venue

Omni La Costa Resort & Spa

2100 Costa Del Mar Road, Carlsbad, CA 92009

For those registered to attend the conference in person, the ANA has negotiated a special room rate of $279 per night at the Omni La Costa Resort & Spa, within easy reach of beaches and popular tourist attractions.

The cut-off date to obtain this discounted rate is Monday, August 22, 2022, after which prevailing rates apply.


Make your room reservation

Your Virtual Event Platform
Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:


Google Play (for Android devices)  |  App Store (for iOS devices)


Conference Sponsors

Presenting Sponsor

General Sponsors

About  |  Speakers  |  Agenda  |  Venue  |  Sponsors  |  Pricing  |  Register