2022 ANA Measurement and Accountability Conference: An In-Person and Virtual Event | Events & Webinars | ANA

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Thank You

Thank you to everyone who attended the 2022 ANA Measurement and Accountability Conference, presented by Meta!

Videos and Presentations

All available conference presentations and videos can be viewed and accessed through the Agenda.

Save the Date

Mark your calendars for the 2023 ANA Data, Analytics & Measurement Conference, August 21-23 at the Swissotel Chicago and virtually!

About the Conference

September 14–16, 2022 | Carlsbad, Calif. and Virtual

Measurement is taking on a starring role in businesses and organizations and with it, the roles of measurement professionals are expanding. The 2022 ANA Measurement and Accountability Conference, presented by Meta, placed measurement center stage, showcasing the benefits of measurement and the value it provides to all the "actors" across an organization.

This conference featured some of the best and brightest measurement, research, and analytics minds in the industry, who shared the techniques they rely on every day to increase performance and drive business growth.

Speakers provided insights and tactics that marketers can integrate directly into their business operations, with presentations hitting a multitude of topics, including:

  • Creative and content measurement
  • Product analytics
  • Experience measurement
  • AI in marketing measurement
  • Brand equity
  • Inclusive measurement


Relive the conversation at #ANAMeasurement

The 2022 ANA Measurement and Accountability Conference in Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Sam Deutsch, Global Director, Data, Audience and Measurement, AB InBev
  • Michelle Froah, SVP Global Marketing Strategy and Sciences, MetLife
  • Laura Knebusch, VP, Consumer Experience, Georgia-Pacific LLC
  • Manbir Sodhia, VP of Growth Marketing, Oura Ring
  • Naveen Vijayaraghavan, Sr. Director, Marketing Insights and Analytics, Chipotle

Hosts and Speakers

Conference Hosts

Jackson Bazley
Executive Vice President of Data, Analytics, and Measurement

Greg Pharo
Global Senior Director, Communications and Marketing Effectiveness
The Coca-Cola Company

Bill Tucker
Group Executive Vice President

Julian Baring

SVP of Business Development


Jackson Bazley

EVP, Data, Analytics & Measurement


Dennis Buchheim

VP, BPM Science, Ecosystem, Enablement


Tim Castree

VP of Global Marketing


Sam Deutsch

Global Director, Data, Audience & Measurement

AB InBev

Sarb Dhanjal

Director, Consumer Insights, Analytics & Advocacy

Blue Diamond Growers

Justin Evans

Global Head of Analytics & Insights

Samsung Ads

Devin Fallon

Director, Media Insights & Analytics


Michelle Froah

SVP Global Marketing Strategy & Sciences


Marc Guldimann

CEO & Co-founder


Michael Heberle

Global Chief Analytics Officer


Rob Jayson

Executive Vice President, Insights and Analytics


Helen Katz

Executive Vice President, Research

Publicis Media

Joe Keating

Associate Director, Analytics & Consumer Insight

Hill's Pet

Ivonne Kinser

Vice President of Marketing and Innovation

Avocados From Mexico

Laura Knebusch

Vice President, Consumer Experience

Georgia-Pacific LLC

Clary Leffel

AVP, Integrated Marketing & Operations


Bob Liodice

Chief Executive Officer


Mainak Mazumdar

Chief Data & Research Officer


Ross Mccray

Founder and Chief Executive Officer


Kristin Moody

Vice President

Analytic Partners

Ken Nelson

Managing Director

Deloitte Consulting

Ken Norcross

Head of Data Licensing and Strategy


Cathrine Oddenino

Measurement Solutions Marketing Manager


Joseph Pagano

Vice President, Marketing Solutions Consulting

Neustar, a TransUnion Company

Greg Pharo

Global Senior Director, Communications & Marketing Effectiveness

The Coca-Cola Company

John Piccone

Regional President, Americas


Ron Pinelli, Jr.

SVP, Digital Research and Standards

Media Rating Council

Latha Sarathy

Chief Research Officer


Manbir Sodhia

VP of Growth Marketing

Oura Ring

Gena Stanglein

Director, Marketing Science


Cary Tilds

Chief Strategy and Advocacy Officer


Bill Tucker

Group Executive Vice President


Duane Varan



Naveen Vijayaraghavan

Sr. Director, Marketing Insights & Analytics


Tommaso Visentini

Divisional Vice President, Analytics & Insights


Conference Sponsors

Presenting Sponsor

General Sponsors

About  |  Speakers  |  Agenda  |  Sponsors