
Thank You
Thank you to everyone who attended the 2022 ANA Measurement and Accountability Conference, presented by Meta!
Videos and Presentations
All available conference presentations and videos can be viewed and accessed through the Agenda.
Save the Date
Mark your calendars for the 2023 ANA Data, Analytics & Measurement Conference, August 21-23 at the Swissotel Chicago and virtually!
About the Conference
September 14–16, 2022 | Carlsbad, Calif. and Virtual
Measurement is taking on a starring role in businesses and organizations and with it, the roles of measurement professionals are expanding. The 2022 ANA Measurement and Accountability Conference, presented by Meta, placed measurement center stage, showcasing the benefits of measurement and the value it provides to all the "actors" across an organization.
This conference featured some of the best and brightest measurement, research, and analytics minds in the industry, who shared the techniques they rely on every day to increase performance and drive business growth.
Speakers provided insights and tactics that marketers can integrate directly into their business operations, with presentations hitting a multitude of topics, including:
- Creative and content measurement
- Product analytics
- Experience measurement
- AI in marketing measurement
- Brand equity
- Inclusive measurement
Relive the conversation at #ANAMeasurement
The 2022 ANA Measurement and Accountability Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Sam Deutsch, Global Director, Data, Audience and Measurement, AB InBev
- Michelle Froah, SVP Global Marketing Strategy and Sciences, MetLife
- Laura Knebusch, VP, Consumer Experience, Georgia-Pacific LLC
- Manbir Sodhia, VP of Growth Marketing, Oura Ring
- Naveen Vijayaraghavan, Sr. Director, Marketing Insights and Analytics, Chipotle