About  |  Speakers  |  Agenda  |  Venue  |  Sponsors  |  Pricing  |  Register

Conference Agenda

Register Now   Buy a Corporate Pass

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

Already Registered

Our records indicate you're already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

All sessions listed below are in Pacific Time (PT).

TIME EVENT DETAILS LOCATION
Wednesday, September 14, 2022
1:00pm
- 7:00pm
REGISTRATION

Costa Del Sol Foyer (IN-PERSON ONLY)
2:00pm
- 2:05pm

WELCOME REMARKS

Jackson Bazley
EVP, Data, Analytics & Measurement ANA
Greg Pharo
Global Senior Director, Communications & Marketing Effectiveness The Coca-Cola Company
Costa Del Sol Ballroom A-D (HYBRID)
2:05pm
- 2:40pm

REIMAGINING MEASUREMENT WITH ADEALIDE & COCA-COLA

Kick-off our ANA Measurement Conference with Adelaide & Coca-Cola. Marc Guldimann, Co-Founder and CEO of Adelaide and Greg Pharo, Global Senior Director, Communications & Marketing Effectiveness at the Coca-Cola Company will talk about their companies are working together and reimagining measurement.

Marc Guldimann
Chief Executive Officer Adelaide
Greg Pharo
Global Senior Director, Marketing & Communications Effectiveness The Coca-Cola Company
Costa Del Sol Ballroom A-D (HYBRID)
2:40pm
- 3:15pm

THE POWER OF PANEL

Hear from Mainak Mazumadar, Chief Data & Research Officer at Nielsen on the role of panel and big data in measurement. Mainak will detail the power of panel, how it can be used to enhance data, drive accurate measurements, and deliver critical insights.

Mainak Mazumdar
Chief Data & Research Officer Nielsen
Costa Del Sol Ballroom A-D (HYBRID)
3:15pm
- 3:30pm
COFFEE BREAK

3:30pm
- 4:05pm

ACHIEVE AGILE MARKETING AMIDST THE ERA OF DATA DEPRECATION

With the decline of cookies and device IDs, there is a lot to consider for the future of measurement, specifically when it comes to managing data and data-driven marketing. Join Neustar, a TransUnion Company to learn how to build a sustainable data-driven approach that allows you to have the flexibility to make decisions despite changes in the ad ecosystem and to ensure you can continue to measure and execute with the same efficacy as you do today.

Joseph Pagano
Vice President, Marketing Solutions Consulting Neustar, a TransUnion Company
Costa Del Sol Ballroom A-D (HYBRID)
4:05pm
- 4:10pm
CLOSING REMARKS

Jackson Bazley
EVP, Data, Analytics & Measurement ANA
Greg Pharo
Global Senior Director, Communications & Marketing Effectiveness The Coca-Cola Company
Costa Del Sol Ballroom A-D (HYBRID)
5:00pm
- 6:00pm
RECEPTION  

Costa Del Sol Terrace and Lawn (IN-PERSON ONLY)
Thursday, September 15, 2022
6:30am
- 7:15pm
REGISTRATION

Costa Del Sol Foyer (IN-PERSON ONLY)
7:00am
- 8:00am
BREAKFAST  

THE YIN AND YANG OF CONNECTED MEASUREMENT: DETERMINISTIC + PROBABILISTIC

As the digital world inches towards a third-party-cookieless existence, marketers find themselves hyper-focused on first-party and other deterministic identity solutions. But today’s emphasis may leave marketers overlooking the power of a blended approach: deterministic + probabilistic. In the new world of cookieless identity, this measurement synergy can create new possibilities for people and brands to connect. A holistic approach allows marketers to optimize at audience, message, and channel levels and bring valuable insights across the entire marketing ecosystem.

Michael Heberle
Global Chief Analytics Officer Acxiom-Kinesso
Costa Del Sol Ballroom E-H (IN-PERSON ONLY)
7:10am
- 7:30am

"COFFEE WITH" ADFORM

Speaker TBD
VIRTUAL ONLY
8:00am
- 8:03am

SPONSOR OPENING REMARKS

Dennis Buchheim
VP, BPM Science, Ecosystem, Enablement Meta
Costa Del Sol Ballroom A-D (HYBRID)
8:03am
- 8:33am

OPENING REMARKS

Bob Liodice
CEO ANA
Costa Del Sol Ballroom A-D (HYBRID)
8:33am
- 8:40am

WELCOME REMARKS & HOUSEKEEPING

Bill Tucker
Group Executive Vice President ANA
Costa Del Sol Ballroom A-D (HYBRID)
8:40am
- 9:15am

THE NEXT GENERATION MEASUREMENT: INTEGRATING CUSTOMER & EXPERIENCE MEASUREMENT AND ANALYTICS THROUGHOUT YOUR ORGANIZATION

In this new world, we must rethink business relevance by moving beyond traditional marketing metrics, to experience and business metrics that enable us to leverage analytics to drive business results. How can we elevate customer metrics into shared goals across the organization? How can we broaden engagement and utilization of analytics across different functions? Elevating metrics and analytics ensure that measurement and accountability is not only integrated across the organization, but also more inclusive in its approach, application and impact.

Michelle Froah
SVP, Global Marketing Strategy & Science MetLife
Costa Del Sol Ballroom A-D (HYBRID)
9:15am
- 9:50am

MEASUREMENT AT THE FOREFRONT

Hear from John Buchanan, CMO of LegalZoom, on how LegalZoom is prioritizing measurement to make key business decisions and drive growth.

John Buchanan
Chief Marketing Officer LegalZoom
Costa Del Sol Ballroom A-D (HYBRID)
9:50am
- 10:10am
COFFEE BREAK  

Costa Del Sol Foyer (HYBRID)
10:10am
- 10:45am

ACCELERATING BUSINESS GROWTH THROUGH THE ACCURATE PORTRAYAL OF WOMEN AND GIRLS

SeeHer, a division of the ANA, is the largest global movement to eliminate gender bias in advertising and entertainment.  In this session, long time SeeHer Member Laura Knebusch, VP of Consumer Experience at Georgia-Pacific, will explain how a deep understanding of societal shifts as they relate to women, deepens connections with consumers. The session will also address how leveraging SeeHer’s GEM® methodology provides both insights and predictive drivers on creating campaigns that resonate with today’s women and deliver quantifiable sales ROI.

Laura Knebusch
VP, Consumer Experience Georgia-Pacific
Latha Sarathy
Chief Research Officer ANA
Costa Del Sol Ballroom A-D (HYBRID)
10:45am
- 11:20am

THE EVOLVING MEASUREMENT VISION

Measurement has evolved and VideoAmp is paving the way for a future underpinned by new methodologies and datasets that help media buyers and sellers capture and fully capitalize on the cross-platform consumer. Hear from Ross McCray, CEO of VideoAmp as he discusses industry trends, cross-media measurement, and his vision of the future state of media currency.

Ross McCray
Founder & CEO VideoAmp
Costa Del Sol Ballroom A-D (HYBRID)
11:20am
- 11:55am

MEASUREMENT 360: RETHINKING YOUR MEASUREMENT STRATEGY

Change is constant – and it’s a challenge advertisers must anticipate in today’s world. Consumers are relying on new digital avenues for commerce and leisure while expecting more personalization and privacy. Business strategies are shifting, media channels and marketing partners are evolving, and advertisers must adapt their measurement strategies in response to these shifts. Meta and Deloitte will discuss the importance of a new, Measurement 360 framework and how it prepares advertisers for the changing landscape and future-proofs approaches to measuring performance.  

Gena Stanglein
Director, Marketing Science Meta
Ken Nelson
Managing Director Deloitte Consulting
Costa Del Sol Ballroom A-D (HYBRID)
11:55am
- 1:00pm
LUNCH  

Kristin Moody
Vice President Analytic Partners
Joe Keating
Associate Director, Analytics & Consumer Insight Hill's Pet
Costa Del Sol Ballroom E-H (IN-PERSON ONLY)
1:00pm
- 1:35pm

CHIPOTLE'S INTEGRATED MEASUREMENT APPROACH

Learn how Chipotle integrates analytics, consumer insights, and measurement to drive business performance.

Naveen Vijayaraghavan
Head of Marketing Analytics & Consumer Insights Chipotle
Costa Del Sol Ballroom A-D (HYBRID)
1:35pm
- 2:10pm

TV TRENDS: HOW MARKETERS CAN ADJUST TO CHANGES IN TELEVISON

In this session, Justin Evans, Global Head of Analytics & Insights at Samsung Ads will talk about changes in television and measurement, including obstacles marketers are facing today and the differences between linear and streaming television. 

Justin Evans
Global Head of Analytics & Insights Samsung Ads
Costa Del Sol Ballroom A-D (HYBRID)
2:10pm
- 2:17pm

Genius Awards by Neustar

Neustar will announce the 2022 ANA Genius Awards, presented by Neustar, recognizing excellence in marketing analytics. This year’s finalists represent an exciting mix of marketers across diverse industries. Find out who made this first cut across the categories of adoption, growth, innovation and storytelling. 

Costa Del Sol Ballroom A-D (HYBRID)
2:17pm
- 2:37pm
COFFEE BREAK  

Costa Del Sol Foyer (HYBRID)
2:37pm
- 3:12pm

GROUNDBREAKING OUTCOMES, DATA QUALITY & ATTRIBUTION STANDARD

Learn how the Standard addresses various Outcomes measures and approaches, including attribution and Multi-Touch Attribution (MTA), Market Mix Modeling (MMM) and experiments, as well as the underlying data quality associated with these methods

Ron Pinelli
SVP Digital Research and Standards Media Rating Council
Costa Del Sol Ballroom A-D (HYBRID)
3:12pm
- 3:47pm

INDUSTRY JOINS FORCES TO TACKLE CROSS-MEDIA MEASUREMENT

Creating a modern measurement solution requires collaboration, and the ANA’s Cross-Media Measurement solution is garnering support industry-wide. Across the board, media buyers, media sellers, and vendors are joining this industry-leading initiative to develop a modern measurement solution that benefits the entire ecosystem. Our expert panel will share an update on progress, where we are heading, and how the best and brightest minds in the industry are joining forces to solve for cross-media measurement. 

Moderator: Greg Pharo
Global Senior Director, Communications & Marketing Effectiveness The Coca-Cola Company
Sam Deutsch
Global Director, Data, Audience & Measurement AB In Bev
Ron Pinelli
SVP, Digital Media & Standards MRC
Jackson Bazley
EVP, Data, Analytics & Measurement ANA
Costa Del Sol Ballroom A-D (HYBRID)
3:47pm
- 3:52pm

CLOSING REMARKS

Jackson Bazley
EVP, Data, Analytics & Measurement ANA
Greg Pharo
Global Senior Director, Communications & Marketing Effectiveness The Coca-Cola Company
Costa Del Sol Ballroom A-D (HYBRID)
6:00pm
- 7:00pm
RECEPTION

Costa Del Sol Terrace and Lawn (IN-PERSON ONLY)
7:00pm
- 8:30pm
DINNER  

Cary Tilds
Chief Strategy and Operations Officer FramePlay
Costa Del Sol Ballroom E-H (IN-PERSON ONLY)
Friday, September 16, 2022
6:30am
- 12:00pm
REGISTRATION OPENS

Costa Del Sol Foyer (IN-PERSON ONLY)
7:00am
- 8:00am
BREAKFAST  

LISTEN UP: HOW TO CREATE MAXIMUM-IMPACT AUDIO ADS BACKED BY DATA

Audio has become a mainstay in the media mix, but many are still looking for guidance and best practices on how to leverage various ad formats that resonate with audiences. Using a variety of proprietary first-party methods and best in class third-party measurement, SXM Media is committed to solving marketers’ most burning questions in the ever-evolving audio marketplace. Join us as we uncover the answers to developing best-in-class audio campaigns, one study at a time.

Melissa Paris
Senior Director of Sales Research SXM
Costa Del Sol Ballroom E-H (IN-PERSON ONLY)
7:10am
- 7:30am

"COFFEE WITH" VIZIO

Speaker TBD
VIRTUAL ONLY
8:00am
- 8:10am

WELCOME REMARKS & HOUSEKEEPING

Jackson Bazley
EVP, Data, Analytics & Measurement ANA
Greg Pharo
Global Senior Director, Communications & Marketing Effectiveness The Coca-Cola Company
Costa Del Sol Ballroom A-D (HYBRID)
8:10am
- 8:45am

HOW TO FORECAST & MEASURE ORGANIC MARKETING CHANNELS

Oura is an award-winning and fast-growing startup that helps consumers track sleep and activity using the Oura Ring and connected app. In this session, Manbir Sodhia, VP of Growth Marketing at Oura Ring will discuss how Oura measures the effectiveness and potential of organic channels using multi-touch attribution modeling tools. Learn how Oura forecasts growth and validate the power of different organic channels.

Manbir Sodhia
Vice President, Growth Marketing Oura Ring
Costa Del Sol Ballroom A-D (HYBRID)
8:45am
- 9:20am

BEYOND THE SURFACE: UNLOCKING DEEPER INSIGHTS IN MEASUREMENT

Duane Varan, a global pioneer in lab-based audience research, will share advanced insights and methods for measuring and understanding the emotional dimensions of consumer's media encounters.

Duane Varan
CEO MediaScience
Costa Del Sol Ballroom A-D (HYBRID)
9:20am
- 9:55am

DATA OBSESSED: HOW AVOCADOS FROM MEXICO IS USING DATA TO DRIVE SUCCESS

Ivonne Kinser, Vice President of Marketing and Innovation at Avocados From Mexico, will share how a performance, data and measurement obsessed culture has propelled the Avocados From Mexico brand as the marketing benchmark in its industry. Discover the metrics that drive the marketing strategies for the produce brand and the reverse-engineering process that is key to their success.

Ivonne Kinser
Vice President, Marketing & Innovation Avocados from Mexico
Costa Del Sol Ballroom A-D (HYBRID)
9:55am
- 10:15am
COFFEE BREAK

Costa Del Sol Foyer (HYBRID)
10:15am
- 10:50am

LEVERAGING CULTURAL AUTHENTICITY AND INCLUSION MEASUREMENTS TO OPTIMIZE RELEVANCE AND SALES

As consumers’ expectations for greater inclusion, authentic portrayals, social justice, and equity reflections in ads and content continue to rise, the level of resonance between brand content and Multicultural and Inclusive audiences has become a critical growth differentiator for brands. Cultural authenticity, beyond mere representation, as measured by the Cultural Inclusion Accelerator’s Cultural Insights Impact Measure™ (CIIM), has been independently validated through attribution studies to significantly enhance sales lift and other ad effectiveness KPIs like purchase intent, brand opinion, and brand trust. Hear how CarMax is prioritizing culture – from brief to execution – and learn more about the role of cultural relevance & DEI measurements in communications.

Clary Leffel
AVP, Integrated Marketing & Operations CarMax
Carlos Santiago
Co-Founder AIMM
Costa Del Sol Ballroom A-D (HYBRID)
10:50am
- 11:25am

CONSUMER DRIVEN MEASUREMENT & INSIGHTS

Pharmavite, a leader in the health and wellness industry and maker of top-rated vitamin and supplement brand Nature Made®, is focused on prioritizing the consumer. Tommaso Visentini, Head of Analytics & Insights, will explain how an emphasis on the consumer, through advanced analytics and insights, is key to driving brand growth and meeting customer needs.

Tommaso Visentini
Head of Analytics & Insights Pharmavite
Costa Del Sol Ballroom A-D (HYBRID)
11:25am
- 12:00pm

FROM DATA TO DECISIONS

Consumer insights and analytics are no longer taking a back seat in business. In today’s marketing ecosystem, consumer insights must be at the forefront, driving key business decisions and tactics for organizations like Blue Diamond Growers, supplier of the world’s highest quality almond products including Almond Breeze® almond milk.

In this session, Sarb Dhanjal, Director of Consumer Insights, Analytics & Advocacy at Blue Diamond Growers will share the roadmap Blue Diamond Growers used to establish their consumer insights practice as a decision-driver and earn a seat at the table including, the obstacles along the way and the keys to success. Sarb will outline her vision for the future and where consumer insights can go in the next five years, focusing on elevating consumer insights for return on investment.

Sarb Dhanjal
Director, Consumer Insights, Analytics & Advocacy Blue Diamond Growers
Costa Del Sol Ballroom A-D (HYBRID)
12:00pm
- 12:05pm

CLOSING REMARKS

Jackson Bazley
EVP, Data, Analytics & Measurement ANA
Costa Del Sol Ballroom A-D (HYBRID)

About  |  Speakers  |  Agenda  |  Venue  |  Sponsors  |  Pricing  |  Register