2017 ANA Brand Activation Conference

As attention spans wane and advertising messages multiply exponentially, the environment for marketers has never been more challenging. With those challenges, successful marketing is increasingly reliant on how brands engage with and inspire their customers via strong brand activation campaigns. The 2017 ANA Brand Activation Conference will highlight those companies that have strategically driven their activation to provide maximum impact – not only to the brand and its growth, but to the customers and their needs, and bring together all industry communities—marketers, retailers, agencies, media companies, service providers and lawyers—to answer these questions.

Two-and-a-half days of inspiring and insightful sessions from top marketers, retailers and other experts will explore this critical area of marketing which encompasses 60% of total marketing spending – almost $600 Billion spent in Brand Activation in 2015 according to the first ever brand activation spending study by the ANA*. Industry experts will discuss how they crafted smart, integrated campaigns using brand activation that engaged consumers and shoppers at key points along the consumer decision journey and moved the needle for their businesses.

The hashtag for this event is #ANAActivate.


Start: Wednesday, April 19, 2017 at 3:00pm

End: Friday, April 21, 2017 at 12:00pm


The Westin Chicago River North
320 North Dearborn St.
Chicago, IL 60654

The ANA has negotiated a special room rate of $279/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Wednesday, March 29 2017, after which prevailing rates apply.

Registration Pricing

ANA BAA/BMA Gold BAA/BMA Silver BMA Individual Non Member
Conference Registration ANA $895 BAA/BMA Gold $895 BAA/BMA Silver $1,195 BMA Individual $1,495 Non Member $1,495

ANA Members & BMA/BAA Gold Members may take advantage of special corporate pricing of $2,495 for up to four members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is BMA/BAA member and here at http://www.ana.net/members/list to see if your company is an ANA member.


For issues processing your registration or other frequently asked questions, please refer to  this page.


Confirmed Speakers:

Jill Cress
Chief Marketing Officer
National Geographic Partners

Dan Fromm
President/Chief Operating Officer

Donna Goldsmith
Senior Vice President, Consumer Products/Partnership Marketing/International Event Licensing/Corp. Sales
Tough Mudder Inc.

Pam Kermisch
Senior Director, Marketing and Customer Experience, Indian Motorcycle, Victory Motorcycles and Slingshot
Polaris Industries

Matt Murphy
Vice President, Marketing
Russell Athletic

More to come...!

Wednesday, April 19, 2017
2:00pm Registration Opens

3:00pm Preconference

6:00pm REGGIE Awards Reception

7:00pm REGGIE Awards Gala Dinner

Thursday, April 20, 2017
7:30am Breakfast

8:30am General Session

10:30am Networking Coffee Break

12:30pm Luncheon

1:45pm General Session

3:00pm Networking Coffee Break

3:30pm General Session

5:00pm End of General Session

5:30pm Networking Reception

6:30pm Dinner on your own

Friday, April 21, 2017
7:30am Breakfast

8:30am General Session

10:30am Networking Coffee Break

11:00am General Session

12:00pm Conference Adjournment

Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancelation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.