How The North Face Used a Wealth of Data to Create a Better Loyalty Program | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

How The North Face Used a Wealth of Data to Create a Better Loyalty Program

Using a wealth of customer research and a well-executed promotional campaign, The North Face revamped its customer rewards program to better engage its loyalists, gain new fans, and drive better overall sales results.