The Search for the New Aflac Duck Voice

May 23, 2012

Immediately following the devastating earthquake and tsunami in Japan (home to 75 percent of Aflac's business), Aflac was also faced with a marketing disaster: the voice of the beloved Duck, issued distasteful jokes about the crisis, and Aflac subsequently parted ways with him. Seeing an opportunity in this challenge, we quickly launched a nationwide, job search for the Ducks new voice.