Valley Metro NOTES

May 23, 2012

After cutting bus service by 30 percent, Valley Metro still grew its year-over-year transit ridership by 5.1 percent by breaking down the educational barriers to riding transit. With just $250,000 total, in the Top-20 Phoenix media market, Valley Metro created a series of animated music videos performed by popular local bands to teach people the how-tos of riding buses and trains.