How the New Hyundai Veloster and a Re-Imagined Launch Impacted Culture
Hyundai’s desire to move from “value to valuable” and gain sales share with younger buyers came to a head with the launch of the sporty Hyundai Veloster. To connect with younger buyers, Hyundai positioned the Veloster as creative partner brought to life by a series of original content aimed to challenge the young creative class to re-imagine their passion points.
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