| |

Costa Rica’s Million Dollar Gift of Happiness

May 22, 2013

Tourism advertising is a $504 million industry; Costa Rica's share of voice was just 0.3 percent of that amount. The business challenge was to increase visits to the country by 5 percent, and to gain a larger share of the conversation. Driven by consumer insight and validated by an international study, we leveraged Costa Rica's position as the happiest country on Earth to export happiness to North Americans.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Also See