Guardian And The No RFP Pitch Process

November 28, 2017

The Guardian Life Insurance Company took a rather unconventional approach towards the recent appointment of their new agency of record. By breaking away from the traditional procedural model, they followed a streamlined review process that involved interviewing agencies for the business instead of issuing a formal competitive RFP. The elimination of the RFP allowed The Guardian Life Insurance Company to cut the review process window from six months to three, narrowing the time frame on an exercise that was typically both time consuming and costly for both the advertiser and the pitching agency. In this session, hear about the modern search process, why it is needed, the challenges and opportunities it presents, and the focus it places on the relationship over contract.