The Patrón Paradox: Why the World’s No. 1 Tequila Still Has Something to Prove | ANA Insights | Event Recaps | All MKC Content | ANA

The Patrón Paradox: Why the World’s No. 1 Tequila Still Has Something to Prove

Patrón Tequila developed an omnichannel campaign to educate consumers and trade experts on the hand-crafted, artisanal distillation process the brand used to make its product.