Social Media Best Practices to Drive ROI
Social media has cemented itself as its own marketing channel. Long gone is the novelty of judging social media by vanity metrics as marketers are being called on to justify the costs in terms of dollar returns. Jim Meskauskas and Ben Dumas from iNvolved Media will share insights on how to define the particular goals of your brand and segment into categories to be tracked. They will also cover tools available for measurement, and best practices to help ensure you are maximizing your social media investments.
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