Navigating the Fine Print: The Challenge of Disclosures

March 29, 2017

Executive Summary

Disclosures have become a priority for enforcers and, with rapidly evolving technology, are a growing challenge for marketers. The FTC has called for clearer disclosures for advertising claims, endorsements, social media, and privacy, as well as wherever is necessary to prevent deception. Exactly what information is necessary and when are disclosures effective? This session will examine the enforcement landscape and consider best practices for navigating the world of disclosures.

Speakers:
David Mallen
Partner
Loeb & Loeb LLP

Jeffrey Smith
Senior Vice President & Deputy General Counsel
Comcast Cable

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