Marketing Audit 2.0 — The Integrated, Collaborative Marketing Audit
September 14, 2010
By Bob Siegal
ANA member, Bob Siegal, Director, Management Advisory Services, Prager and Fenton LLP, shares a new approach to agency auditing that encourages increased collaboration and integration in this ANA Insight Brief. Case studies featuring a national retailer and a videogame publisher are also shared.
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