ChatGPT: Effects on Search and Usefulness for Marketers | Pulse | Industry Insights | All MKC Content | ANA

ChatGPT: Effects on Search and Usefulness for Marketers

If your team has been looking for a way to use AI more to support creative strategy, ChatGPT may actually be helpful for you. While it may seem counterintuitive to have an AI chatbot enhance creativity, the technology can help gather data, research, use the dialogue to plan campaigns and meetings, headlines, key words, copy, and images.