Demand Side Platforms (DSPs) Deliver Users Cost-Effectively | Industry Insights | All MKC Content | ANA

Demand Side Platforms (DSPs) Deliver Users Cost-Effectively

One of the biggest marketing technology events of 2023 was the bankruptcy filing of the storied Demand Side Platform (DSP), MediaMath in June. Despite the closure of MediaMath, DSPs are still delivering strong results for marketers.