Infographic: Content Marketing | ANA Marketing Knowledge Center | Industry Insights | All MKC Content | ANA

Infographic: Content Marketing

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Executive Summary

In recent years, content marketing has become a popular alternative to traditional advertising, which has seen its ROI erode over time. At a recent ANA Members-Only Conference, the Content Council shared information about the present state of content marketing, and where the discipline looks to be headed in the future.

(Download a PDF of the infographic by clicking the link to the right (or at the bottom of the screen on mobile).)

Source

"Infographic: Content Marketing." ANA, 2016.

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