Infographic: Content Marketing
Executive Summary
In recent years, content marketing has become a popular alternative to traditional advertising, which has seen its ROI erode over time. At a recent ANA Members-Only Conference, the Content Council shared information about the present state of content marketing, and where the discipline looks to be headed in the future.
(Download a PDF of the infographic by clicking the link to the right (or at the bottom of the screen on mobile).)
Source
"Infographic: Content Marketing." ANA, 2016.