The Intersection of Marketing and Technology
November 1, 2012
Marketing and technology have been intersecting for at least a decade now. However, it takes significant experience to evolve a global marketing organization to optimally embrace the opportunities that today's tech-savvy and socially transparent world brings. Marketers are challenged more than ever to be on top on their game when change is continuous. Yet, to innovate today and to better grow and differentiate their brands, they must embrace new technology to further their marketing aims, build relationships with customers, and to ultimately drive sales.
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"The Intersection of Marketing and Technology." The Internationalist. Number 60, 2012.