Key Findings Report: The Connected TV Opportunity
Executive Summary
The ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT (over-the-top) devices. Connected TV refers to when a television is connected to the Internet. Respondents believe that connected TV is an opportunity for the television advertising industry and audience targeting is perceived to be the top benefit.
(Please visit our "Also See" section to the right for PDFs of the Key Findings Report and Research Report.)
Source
"Key Findings Report: The Connected TV Opportunity." ANA, 2015.