BrightLine: In-Television Trend Report Issue 8
March 12, 2013
According to BrightLine, interactive TV (also known as iTV or In-TV) outperforms microsites by 310 percent when it comes to driving purchase intent.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.