The Building Blocks for a Brand Measurement Revolution
July 23, 2014
Measurement and brand marketing have often moved at different speeds—and in opposite directions. Marketers have had to rely on rearview mirrors for a glimpse of whether a campaign worked, often long after it ended. By working through old problems and identifying new possibilities, we’ve pinpointed four principles that we believe are key to effective brand measurement. Here, the Google Brand Measurement Team shares evidence that indicates a revolution is underway and explains why brand marketers need to take part.
(Please see our "Also See" section to the right to download this report.)
“The Building Blocks for a Brand Measurement Revolution.” Google Inc., 2014.
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