How Technology Makes Creative More Intelligent

January 31, 2014

Today’s technology can target and customize ads with unparalleled precision. At the same time, busy consumers expect ads to be both incredibly compelling and highly relevant. So while the opportunity is bigger than ever, the stakes are higher too. Adding to this are technological obstacles. With consumers using multiple devices, creative must seamlessly move across them. Marketers also need to measure and optimize faster than ever. As part of The Engagement Project, Google's Creative Platforms Evangelist, Pete Crofut, talks about how new tools and platforms can address these challenges, helping you create “intelligent” ads — ones that are engaging and meaningful in the moments that matter.

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“How Technology Makes Creative More Intelligent.” Google Inc., 2014.

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