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YouTube Insights

January 31, 2014

Consumers engage with brands that share their passions and interests, and when the engagement is really strong they become fans. We consider fans to be a brand's most powerful customers; they’re advocates who are also likely to purchase with regularity. In the third issue of YouTube Insights, we share insights on developing fanship, from the types of content consumers engage with to influencing consumer behavior with YouTube advertising. Key takeaways include:

(Please see our "Also See" section to the right to download this infographic.)

Source

“YouTube Insights.” Google Inc., 2014.

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