| |
 

The New Rules of the Road: Marketing Data Governance in the Era of “Big Data”

January 15, 2014

This white paper explores the current state and likely future evolution of marketing data governance strategies that enterprises are deploying to maximize the contribution, value, and integrity of their customer information assets.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See