Writing on the Wall
October 3, 2012
To cultivate brand awareness and loyalty among Indian sports fans, cricket franchise owners Royal Challengers Bangalore (RCB) created an Internet-based wall on which users interacted with other fans, and read and wrote about their passion for the sport by using their mobile phones.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.