Data Charts: Q1 Member Benchmarking Survey Results | Research Data Charts | Research Studies | All MKC Content | ANA

Data Charts: Q1 Member Benchmarking Survey Results

This collection of data charts represents findings from the ANA's 2011 Q1 Member Benchmarking survey. Fifty-five percent of respondents said that they "Usually" or "Sometimes" measure how well their brand is doing in engaging in a transparent dialogue with their customers.