Research Report: The Connected TV Opportunity | ANA Insights | Industry Insights | All MKC Content | ANA

Research Report: The Connected TV Opportunity

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Executive Summary

The ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT (over-the-top) devices. Connected TV refers to when a television is connected to the Internet. Respondents believe that connected TV is an opportunity for the television advertising industry and audience targeting is perceived to be the top benefit.

(Please visit our "Also See" section to the right for PDFs of the Research Report and Key Findings Report.)

Source

"Research Report: The Connected TV Opportunity." ANA, 2015.

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