ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers
Executive Summary
The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
The findings included the following:
- Sixty-one percent of Hispanic parents believe that TV helps them be better parents vs. 50 percent of Caucasian parents.
- Forty-five percent of Hispanic parents state that their children only use devices while under supervision.
- Seventy-three percent of Hispanic parents are familiar with YouTube's family channels.
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Source
"ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers." ANA, 2014