June 5, 2012
This panel discussion provided insights from advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
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Driving Efficiency and Cost Savings Through Corporate Trade
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Elevating the Role of Marketing Procurement
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How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
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Miles Nadal: Perspective from an Agency Holding Company Leader
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Precision Marketing + Big Data = Lower Costs, Higher ROI
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