United Airlines: Advergaming Case Study
July 11, 2012
Aaron Stash, brand manager, United MileagePlus, discussed how United Airlines’ Optathlon campaign used mobile advergaming to engage its customers with real-world rewards, while raising awareness and driving revenue on ancillary travel products.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.