True Value: Using Integrated Marketing to Reach Younger Consumers
October 12, 2011
Carol Wentworth, VP marketing, True Value Corporation, and Jean McLaren, president, MARC USA, highlighted True Value’s new integrated marketing campaign, the objective of which was making the hardware store the first stop for a younger target audience of DIY first-time homeowners and enthusiasts.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.