Vicks: How to Sell Thermometers When No One Gets the Flu

June 4, 2013

Lara Peterson, vice president of marketing, healthcare at Kaz, Inc., and Sarah VanHeirseele, vice president of digital at Blue Chip Marketing Worldwide, discussed a fully-integrated campaign for Vicks which featured a hyper-targeted mobile experience to drive moms to retailers to purchase their new thermometer during the lowest flu season on record.