Changing How the World Sees Digital Advertising: Best Practices for Online Campaign Delivery, Validation, and Optimization

June 13, 2012

In this session, Andrea Vollman, marketing director, Advertising Effectiveness, comScore, presented results from the Charter Study as well as share best practices for campaign delivery validation and in-flight optimization. Charter Study participants included 12 leading U.S. advertisers, including Kellogg's, General Mills and Kimberly Clark.