Home > Marketing Knowledge Center > Brand Building > Purpose-Driven Marketing

| |
 

Beer: The Real Social Network

March 14, 2012

Chris Burggraeve, chief marketing officer, Anheuser-Busch InBev, described how the world’s leading brewer has helped people connect in real life for thousands of years and how the company is now fusing physical and virtual social networks to drive brand growth.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Relevant Topics

Recent Snapshots

Dec 4, 2013
Anheuser-Busch InBev Drives ROI Through Real-Time Content and Social Marketing

Dec 4, 2013
Coca-Cola Drives Real-Time Marketing Through Content, News, and Social Experimentation

Dec 4, 2013
Hasbro: Brand Relevance in "Right Now" Moments

Dec 4, 2013
MasterCard’s ‘Conversation Suite’ Centralizes Real-Time Social Conversations

Dec 4, 2013
MINI Motors Incites Passion with Real-Time Content Marketing

Dec 4, 2013
Nestlé Purina’s Approach to Real-Time Customer Service and Content Marketing

See full index for Snapshots

Key Topics

Just looking? Browse by key topics.