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Beer: The Real Social Network

March 14, 2012

Executive Summary

Beer is arguably the world's original social network, helping real people to connect in real life for thousands of years. Within this category, Anheuser-Busch InBev has become the world's leading global brewer and one of the top five FMCG companies. Chris Burggraeve, chief marketing officer, Anheuser-Busch InBev, described how the company is now fusing physical and virtual social networks to drive brand growth. AB InBev's dream is to become the best beer company in a better world.

View video below.



Source

"Beer: The Real Social Network." Chris Burggraeve, Chief Marketing Officer, Anheuser-Busch InBev. ANA/WFA Global Marketing Conference, 3/14/12.

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