MME 2010: HD Marketing 2010:Sharpening the Conversation

Marketing & Media Ecosystem Study

October 16, 2007

Based on responses from over 250 marketers, representing 165 unique companies, this whitepaper prepared by Andrea Rasmussen, Carolyn Ude, and Edward Landry of Booz Allen Hamilton, details how marketers and their agencies must change as the convergence of media and technology, changes the connection between marketers and end users.