MME 2010: HD Marketing 2010:Sharpening the Conversation
Marketing & Media Ecosystem Study
October 16, 2007
Based on responses from over 250 marketers, representing 165 unique companies, this whitepaper prepared by Andrea Rasmussen, Carolyn Ude, and Edward Landry of Booz Allen Hamilton, details how marketers and their agencies must change as the convergence of media and technology, changes the connection between marketers and end users.
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