What Marketers Need to Know About DSPs (Demand-Side Platforms)
March 5, 2014
Forrester Research, Inc. and [x + 1] shared insights about demand-side platforms (DSPs), systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.