B-to-B Sales Enablement Through Marketing

October 27, 2015

The sales and marketing functions within most B-to-B brands are isolated at best, and antagonistic at worst. In recent years, industry-leading companies have worked to align their sales and marketing teams under common business goals using tools, training and even reorganization. The ANA and BMA explored the way brands are empowering sales via marketing, and driving business growth in the process.