Visa: Going Global “y” Local

October 22, 2011

Executive Summary

Antonio J. Lucio, global chief marketing, strategy, and corporate development officer, Visa Inc., discussed how Visa is combining global and local strategies to achieve worldwide success. They have done this through an organization redesign, improved strategic alignment, and a new focus on executional excellence. 

View video below.

Source

"Visa: Going Global 'y' Local." Antonio J. Lucio, Global Chief Marketing, Strategy, and Corporate Development Officer, Visa Inc. ANA Masters of Marketing Annual Conference, 10/22/11.