McDonald's Multicultural Approach to Social Media

November 8, 2010

Executive Summary

Engaging with multicultural audiences has long been a key ingredient in McDonald's marketing. Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments. Insights included how to be culturally relevant to different audiences, connecting online and offline social engagement efforts, and the importance of authenticity and brand reputation management.

View video below.


"McDonald's Multicultural Approach to Social Media." Rick Wion, Director of Social Media, McDonald's Corporation. ANA Multicultural Marketing and Diversity Conference, 11/8/10.

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