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Content Marketing Panel: Creating New Relationships and Revenue Streams

November 15, 2012

Executive Summary

As publishers season their multimedia brands with apps, videos, special issues, and more, it’s important to leverage the unique aspects that differentiate the brand. A panel of publishers and experts at the Alliance for Audited Media’s annual conference discussed how to use content marketing to develop audiences and increase engagement.

View video below.



Source

"Content Marketing Panel: Creating New Relationships and Revenue Streams." Jonathan Harris, Managing Director, Infomart, and VP of Business Development, National Post; John LoGioco, SVP and General Manager, Americas, Outbrain; James Moroney III, Publisher and CEO, The Dallas Morning News; Liz Schimel, EVP and Chief Digital Officer, Meredith National Media Group. Alliance for Audited Media Annual Conference, 11/15/12.

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