Taco Bell: Building a Mass-Market, Indie Cult-Brand

February 16, 2017

Executive Summary

Taco Bell drives sales growth by playing to the paradox of a mass market/indie cult brand.



Source

"Taco Bell: Building a Mass-Market, Indie Cult-Brand." Marisa Thalberg, CMO at Taco Bell Corp. ANA 2017 Brand Masters Conference, 2/16/17.

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